Web Survey Bibliography
This paper investigates the effects on response and breakoff rates in Web surveys of e-mail invitation design elements including: subject line, estimated survey duration, and invitation length. The analysis is focused not only on the main effects, but also on an issue which has not yet been studied systematically: interaction effects between these design elements. A factorial complete block design Web experiment – among students, faculty, and administrative staff at the Higher School of Economics in Russia – varying the estimated length of the survey (10 vs. 20 minutes), subject line (formal “monitoring” vs. informal “help” request), and invitation length (short vs. long) was conducted. We discuss the results of the experiment and argue that we should not ignore interaction effects between design elements to understand response in Web surveys more thoroughly.
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Web survey bibliography - Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique (12)
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Cell Phone and Face-to-face Interview Responses in Population-based Sur- veys - How Do They Compare?; 2015; Ghandour, L.; Ghandour, B.; Mahfoud, Z.; Mokdad, A.; Sibai, A. M.
- Collecting Health Research Data - Comparing Mobile Phone-assisted Personal Interviewing to Paper-and...; 2015; van Heerden, A. C.; Norris, S. A.; Tollman, S. M.; Richter, L. M.
- Circumventing Nonresponse - Upgrading Traditional Company Survey Data with Unobtrusive Data from Company...; 2015; Rasmussen, K. B.Thimm, H.
- Invitation Design Elements in Web Surveys - Can One Ignore Interactions?; 2014; Mavletova, A. M., Deviatko, I., Maloshonok, N.
- Counting and Measuring Online: The Quality of Internet Surveys; 2012; De Leeuw, E. D.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Online or Not Online? A Comparison of Offline and Online Surveys Conducted in the Context of 2002 German...; 2004; Faas, T.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.